Hit Makers is a beautifully written Gladwellian exposition of how people and cultural products gain popularity. In Hit Makers, Derek Thompson did what he set out to do: “tell a complex story a simple way.”
Though Hit Makers is a book about the science of popularity, Thompson devotes a good chunk of it to the ways politicians and companies use rhetoric, musicality, and story to sway the masses and gain popularity. After all, rhetoric is deeply enmeshed in the science of popularity and is part of what makes the story of how hits are made so complex.
Hit Makers also got me thinking about the current political climate and the ways we have made ourselves susceptible to the allure of rhetoric. So how do we pop our filter bubbles and figure out when rhetoric is being used in dubious ways? Let’s find out.